Launched in late 2005, we are a local surf-inspired street wear brand based in Maui, Hawaii. Erosurfer is a fusion of the Japanese concept of “ERO” and the local Maui surf culture. “ERO” is not so easily defined…in our time spent living and traveling in Japan, we found and still find a number of different impressions and definitions of what it is to be “ERO.” All we know is that the one element that does bring us all together is that everyone is “ERO” - a very positive vibe.

The Erosurfer men’s line is an impact brand. Erosurfer is edgy but smooth, able to pull off the unexpected. The women’s line is a bit more understated…it conveys an image of being sexy and cute.

Our mission is to deliver clean, authentic designs, using quality fabrics. All products are designed and printed in Maui.

Whether you’re charging down the face of a critical wave or charging through life, Erosurfer is your lifestyle brand.

Because…”Everyone is a little ERO”